Gillette's Risky Game
The first time I saw Gillette’s ad “We Believe: The Best Men Can Be”, I liked it quite a lot. Well-directed, sensitive, with a strong...
Advertising a country
As everything else in life – products, people, ideas – any country can become a subject of marketing. All countries who desire to attract...
To kill a brand
To kill a brand is actually not that difficult. Yes, one may have invested millions in it plus countless hours of toiling on strategies...
On the relationship between honesty, towels, and trees
Being honest with your customers Very often people associate marketing with dishonesty, cheating, or twisting the truth and, let’s be...
Private Labels In EU
Euromonitor International, a major player in market analysis and data collection, has a very nice section on podcasts to which I often...
The Ten Marketing Commandments In CEE
I have thought long and well before starting this blog. After all, there are so many blogs dedicated to the juicy topic of marketing. I...
